• Demonstrates global competitiveness with simultaneous awards in the Metaverse and Content & Entertainment categories
• Jeollanam-do supports the overseas expansion of local companies and promotes technology through the pavilion at CES

'NEWJAK', a Company from Jeollanam-do, South Korea, Wins Two Innovation Awards at CES 2025: Jeollanam-do Pavilion Expected to Perform Well

Jeollanam-do
JuHeon Lee
+82 61-286-2441
jhlnsm@korea.kr

'NEWJAK', the leading XR (extended reality) technology company in Naju, Jeollanam-do, has been recognized on the global stage by winning Innovation Awards in the Metaverse and Content & Entertainment categories at CES 2025, the world's largest IT exhibition.

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NEWJAK has won Innovation Awards in the Metaverse and Content & Entertainment categories at CES 2025, proving the technological innovation and global competitiveness of Jeollanam-do companies (image: NEWJAK)

The Consumer Electronics Show (CES) is the world's largest IT and electronics trade show held annually in Las Vegas, USA, where the latest technology trends and innovative products are introduced to the world.

The CES Innovation Awards are presented annually by the Consumer Technology Association (CTA), the organizer of CES, to recognize innovative and technologically advanced products, and winners are selected in 33 categories based on a comprehensive evaluation of product design, functionality, ease of use, and marketability. The fact that NEWJAK won in two categories is considered to be an achievement that proves the technological innovation and global competitiveness of Jeollanam-do companies.

The winning product, X-RUNNER, is a headset-free, advanced XR platform that combines RDW (Redirected Walking) and CAVE telepresence technology to allow users to move freely in virtual space and experience an immersive, tangible Metaverse without the need for a head-mounted display (HMD). This innovative solution can be installed anywhere, indoors or outdoors, and can be applied to a variety of industries, including construction, defense, and education.

At CES 2025, Jeollanam-do will operate a pavilion to help the province's small and medium-sized enterprises go global, and provides comprehensive support to promising companies, including NEWJAK, by advising on innovation awards and helping them prepare for the show. As a result, Jeollanam-do is achieving results in publicizing the global competitiveness of its technology industry.

"We won the Innovation Award thanks to the support of Jeollanam-do," said Haehyun Jung, CEO of NEWJAK. "We will continue to cooperate with Jeollanam-do to further grow in the global market."

"Through CES, we are promoting Jeollanam-do's excellent technology and investment attractiveness to the world," said Kim Young-rok, Governor of Jeollanam-do. "We will continue to participate in various international exhibitions to help innovative companies in the province expand overseas and strengthen the competitiveness of the ICT industry in Jeollanam-do."

Jeollanam-do plans to participate in CES 2025 by sending 15 innovative companies from the province to actively support companies to enter the global market and develop overseas sales channels.

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