Brand Finance Report: The Denver Nuggets Strike Gold as the NBA's Fastest-Growing Brand

The Denver Nuggets more than double their brand value, becoming the fastest-growing NBA brand
The Golden State Warriors remain the most valuable NBA brand, while the Los Angeles Lakers close the gap in second
61% of US sports fans follow the NBA, and 33% say it has a positive impact on their communities

Brand Finance Report: The Denver Nuggets Strike Gold as the NBA's Fastest-Growing Brand

Florina Cormack-Loyd
+1 647-264-4102
f.cormackloyd@brandfinance.com

The Denver Nuggets lead the charge as the NBA's fastest-growing brand, with a remarkable 122% brand value increase to USD344 million. A new report from Brand Finance, attributes the Nuggets' surge to their on-court successes, higher ticket prices, and more games played.

The Golden State Warriors still hold the title of the most valuable NBA brand, valued at USD1.5 billion. The Los Angeles Lakers, in second, recorded a 27% increase in brand value to USD1.1 billion.

The Lakers also defend their position as the strongest NBA brand scoring a perfect 10 out of 10 for overall brand image, for having a good reputation and being a positive force in their local community.

The NBA’s reputation for accessibility and positive influence continues to set it apart from other US sports leagues. According to Brand Finance data, 33% of NBA followers in the US believe the league has a positive impact on their communities. Only the NFL surpasses the NBA, with 36% of followers perceiving it to have a positive community impact.

Laurence Newell, Managing Director, Brand Finance Americas:

“The NBA’s global reach rivals that of most sports, with the exception of soccer. This is evident in Brand Finance’s research, which reveals the NBA is the most-watched sports league in the US, with 61% of sports fans tuning in to the league. Football does boast a higher brand value in the US – with Brand Finance valuing NFL brands at a combined USD29.5 billion compared to the NBA’s USD11.5 billion – but basketball has the edge when it comes to international appeal.”

Note to Editors

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions.

The full ranking, additional insights, the methodology, and definitions of key terms are available in the Brand Finance NBA 2024 report.