Proceeds from Votes to Benefit the Marine Toys for Tots Foundation

Church's Texas Chicken® Announces OG Crunch Challenge to Celebrate Legendary Flavor and Give Back

Media Contact: Rachel Elsberry
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Church's Texas Chicken®, one of the largest quick-service chicken rest

aurant chains in the world, introduces the OG Crunch Challenge, a nationwide competition celebrating the return of its iconic legendary flavor while inviting participants to showcase what makes them uniquely legendary. The challenge encourages people to demonstrate their “OG Crunch”—a talent, skill or personal trait that defines them—all while providing an opportunity to help children and families in need this holiday season.

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Church's Texas Chicken®, one of the largest quick-service chicken restaurant chains in the world, introduces the OG Crunch Challenge, a nationwide competition celebrating the return of its iconic, legendary flavor while inviting participants to showcase what makes them uniquely legendary. (Photo: Business Wire)

“We believe food is about more than just flavor—it’s about expressing your true self,” said Chef Kevin Houston, executive chef at Church’s Texas Chicken®. “The OG Crunch Challenge celebrates individuality, creativity and the power of community. Through this challenge, we can showcase the originality of the people who live in our communities and give back to those in need this holiday season.”

The OG Crunch Challenge invites people to upload videos showcasing their “OG Crunch,” whether it’s a creative talent, professional skill, or unique personal trait. The contest runs from Tuesday, November 19, 2024, to Thursday, December 19, 2024, with the top-voted participant receiving a $5,000 cash prize. The OG Crunch Challenge is about more than just showcasing originality. It’s also about giving back. A portion of the proceeds from paid votes will directly support The Marine Toys for Tots Foundation, a national charity that helps provide toys to children in need, ensuring children across the U.S. experience the joy of the holiday season.

How to Participate

1. Upload a video showcasing your “OG Crunch” to www.OGCrunchChallenge.com.
2. Encourage others to vote for your entry.
3. Vote for your favorite entries at www.OGCrunchChallenge.com, where everyone can vote once per day for free or purchase additional votes to benefit Toys for Tots.
4. For terms and conditions, criteria and rules, click here.

Vote to Give Back

Voting takes place on www.OGCrunchChallenge.com, where participants can vote in two ways:

• Free Voting: Anyone can vote, and everyone gets one free vote per day.
• Donation Voting: Additional votes are available starting at $1 per vote, with a portion of the proceeds after transaction fees benefitting Toys for Tots.

"Partnering with community-oriented businesses like Church's Texas Chicken® enables us to bring joy to children around the nation who need it most,” said Colonel Ted Silvester USMC (Retired), vice president of marketing & development, for the Marine Toys for Tots Foundation. “The OG Crunch Challenge hosted by Church's demonstrates the power of community in action and the impact we can bring together assisting families in need."

Key Dates

• Launch Date: Tuesday, November 19, 2024
• Submission Period: Tuesday, November 19 – Thursday, December 19, 2024
• Voting Period: Friday, December 20 – December 31, 2024
• Winner notification in mid-January 2025

About The Marine Corps Reserve Toys for Tots

Toys for Tots, a 77-year National charitable Program run by the U.S. Marine Corps Reserve, provides year-round joy, comfort, and hope to impoverished children across the Nation through the gift of a new toy or book. The impact of these toys and books offers disadvantaged children recognition, confidence, and a positive memory for a lifetime. Such experiences help children become responsible citizens and caring members of their community. Since 1947, the Program has evolved and grown exponentially, delivering hope and Christmas magic to over 301 million underprivileged children. Because the need isn’t just at Christmastime, the Toys for Tots Program also provides support year-round to families experiencing challenges and exceptional circumstances, thus fulfilling the hopes and dreams of millions of children in need beyond the holidays.

The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to fund the annual Marine Corps Reserve Toys for Tots Program. For more information, visit www.toysfortots.org.

Media Assets

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About Church’s Texas Chicken®

Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic, home-style sides—all for a great value. Church’s Texas Chicken® and Texas Chicken™ have more than 1,500 locations in 23 countries and global markets, with system-wide sales of more than $1.4 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s Texas Chicken® celebrated its 70th anniversary in 2022.

For more information, visit www.churchs.com and texaschicken.com. You can also follow Church’s Texas Chicken® on Facebook, Instagram, X, and TikTok. More details on franchising opportunities are available at franchise.churchstexaschicken.com or franchise.texaschicken.com.

Join Our Loyalty Program

Guests can also sign up for our new loyalty program, Church’s Real Rewards™, and receive a free chicken reward*, which they can redeem for a 2PC Leg & Thigh or 3PC Tenders with first purchase as a rewards member. Start earning reward points today. For each $1 a rewards member spends in-store, online or via the app, they will receive 10 points. For more information, visit www.churchs.com/rewards.

*Sign up offer valid with first purchase. Free chicken is a choice of 2PC Leg & Thigh or 3PC Tenders. See full terms and conditions here.

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