Wireside Communications® Selected as Global Agency of Record by Sygnia

Wireside Communications® Selected as Global Agency of Record by Sygnia

Media Contact:
Paige Comish
Wireside Communications^®
+1-804.612.5393 ext 825
pcomish@wireside.com

Strategic marketing and public relations agency Wireside Communications^®, has been selected as the primary strategic communications partner by Sygnia, a leading global provider of cyber readiness and response services. Under the agreement, Wireside will manage PR and marketing efforts for Sygnia in the United States and all European markets.

“What set Wireside apart for us was not just their skills and strategic thinking, but their hustle,” said Noa Benari, VP of Marketing at Sygnia. “This team is incredibly persistent. They are creative and talented, but more than that, they never give up. More than just a PR partner, they were the first to truly recognize and articulate Sygnia’s evolution into a global cybersecurity leader with unusual expertise and a unique story to tell.”

The relationship between the companies began in 2022 when Wireside was tapped to support Sygnia with a threat report project. Shortly after, Sygnia brought Wireside on as their UK PR agency. The decision to expand the relationship and place the US and all European markets in Wireside’s charge is a result of the agency’s diligent and consistent track record of delivering thoughtful global strategic counsel, impactful content, top-tier media results, and a clear deep knowledge of the cybersecurity space. The account is under the leadership of Wireside VP, Andrea MacLean, world class publicist and a public relations cyber security subject matter expert, who has been with the agency since 2014.

According to Wireside Founder and Co-CEO Joya Subudhi, from the beginning, Wireside saw the opportunity to differentiate Sygnia from the massively crowded cybersecurity incident response space. After nearly two years elevating the company’s dynamic CEO, collaborating with an unusually deep subject matter expert bench and developing compelling content, Sygnia has become a go-to expert resource for journalists at top-tier publications.

“We’re very grateful to continue our valued partnership with Sygnia and spread the word of their growing impact throughout the cybersecurity landscape. It’s always exciting to have the opportunity to push the limits of what is possible with our client partners,” explained Subudhi. “Our partnership with Sygnia is a great example of the strong relationships we build with clients through our hard work and dedication. We look forward to continuing to build on those relationships and form new ones in 2025.”

About Wireside

Wireside Communications is an award-winning, independent public relations agency focused on the consumer and B2B tech sectors. As a full-service agency working with industry-leading international and domestic brands, Wireside provides a portfolio of communications programs designed to effectively meet business goals including: positioning and narrative development; communications strategy and planning; and precision campaign implementation, including earned media; internal communications; event services; paid media buying services; and training and coaching. The agency’s events services encompass content development, sponsorship, marketing communications and public relations. Incorporated in 2004, Wireside is a hybrid-first organization with headquarters in Richmond, Va., offices in Boston, and team members located throughout the US and Europe. For more information, please visit www.wireside.com.

Wireside^® and Wireside Communications^® are registered trademarks of Subudhi Consulting Group, Inc. All other referenced product names are trademarks of their respective owners. ©2025 Wireside Communications.