PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs

Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory

PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs

Beth Pyne
beth@salientmg.com
(908) 868-6125

KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across PubMatic's premium inventory.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250107017674/en/

PubMatic & KERV.ai Partner to Enhance Programmatic Advertising (Photo: Business Wire)

"KERV's focus continues to be innovating with the industry's most forward-thinking partners. PubMatic's curation platform provides a turnkey and scalable conduit to bring KERV's cutting-edge tech and data to the masses,” said Ryan Schoenfeld, VP of Technical Partnerships at KERV. “While the partnership immediately unlocks KERV's comprehensive suite of interactive and commerce-based ad products to buyers on premium supply, it will also serve as the launching pad to further accelerate additional data-driven and content-based solutions."

With KERV's interactive ad capabilities now available through PubMatic, brand and agency buyers have a simple, fast, and efficient path to a curated supply of KERV’s interactive and shoppable creative ad units. Advertisers will access KERV’s portfolio of AI-powered interactive and shoppable video formats across Online Video (OLV) and Connected TV (CTV), coupled with cookie-free, first-party targeting capabilities based on KERV’s unique audience identifiers – ensuring contextual relevance and brand safety.

“Our partnership with KERV provides direct access to premium ad spaces and leverages first-party data to deliver the most engaging and relevant shoppable, interactive ad experiences,” said Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic. “This is just the beginning as we introduce scalable, innovative solutions that simplify and accelerate the path to purchase, benefiting both advertisers and consumers.”

Available now to all KERV and PubMatic customers, this partnership reflects both companies’ commitment to continuous innovation, user engagement, and maximizing revenue opportunities for brands and publishers.

About KERV:

KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.

About PubMatic:

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.