Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion

Seasoned executive to steer next phase of growth, leveraging AI and innovation to redefine search, discovery, and personalized commerce experiences

Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion

Gabe Freis
gabe.freis@monetate.com
(469) 310-0845

Monetate, the leading personalization platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, today announced the appointment of Steve Maher as its new Chief Executive Officer. Maher, a proven leader in scaling AI-driven customer experience platforms, joins Monetate as the company accelerates its evolution into AI-fueled search, discovery, and dynamic merchandising solutions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250213795903/en/

Steve Maher, Monetate CEO (Photo: Business Wire)

With over 20 years of enterprise technology leadership, Maher has a track record of driving hyper-growth through geographic, vertical, and product expansion. Prior to Monetate, Maher led organizations at growth-stage companies and Fortune 500 firms. His expertise aligns with Monetate’s ambitious vision to transform how companies leverage AI and natural language processing (NLP) to deliver intuitive, personalized customer journeys.

“Monetate sits at the intersection of AI innovation and commerce, with unmatched potential to help brands turn data into dynamic, profitable customer experiences,” said Maher. “I’m energized to lead this next chapter, where we’ll deepen our investments in AI-driven tools like Personalized Search, while expanding into new markets and verticals. Our goal is simple - to help brands understand and serve their customers better at every step of their journey.”

Maher’s appointment follows a milestone year for Monetate in 2024, marked by the launch of its AI-powered Site Search and Category Pages products. These solutions harness machine learning, NLP, and Large Language Models (LLMs) to interpret shopper intent, curate hyper-relevant product collections, and optimize discovery—driving measurable gains in conversion and revenue for global clients.

“Steve’s strategic vision and operational excellence make him the ideal leader to scale Monetate’s impact,” said George Kanuck, Chief Revenue Officer at Monetate. “His proven track record of driving global expansion and deep understanding of AI-driven customer experiences positions us perfectly to accelerate our growth and continue delivering innovative solutions.”

For more information about this news, please visit Monetate’s website.

About Monetate

Monetate helps organizations make ecommerce personal and profitable. It helps merchandising, marketing, and technical teams deliver category-defining customer experiences that influence over $230 billion in revenue annually.

More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers.

Global companies like Lufthansa Group deliver shopper-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyze real-time and historical data, intent, and meaning. Learn more at www.monetate.com.