Good American Launches at Macy’s, Expanding the Retailer’s Denim Offerings

Good American debuts at Macy’s, reaching a new milestone in their retail expansion

Good American Launches at Macy’s, Expanding the Retailer’s Denim Offerings

Julissa Bonfante /Erin Dougherty
communications@macys.com

-founded by Khloé Kardashian and Emma Grede, and known for its innovative and inclusive approach to denim, launches at Macy’s in 36 doors for the Spring 2025 season and will expand to a total of 79 doors starting in the Fall 2025. This partnership with Macy’s is a significant moment for the brand, expanding its reach to millions of new customers across the country and enhancing accessibility to Good American’s premium denim and wardrobe essentials. Macy’s footprint nationwide offers the perfect platform for Good American to further solidify its presence in the retail space and continue its growth plans.

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Good American launches at Macy's (Photo: Business Wire)

Good American caters to a diverse range of sizes with unique styles to promote confidence through high-quality, fashion-forward pieces. Customers can shop Good American on the Macy’s mobile app, macys.com, or in select stores nationwide.

“Partnering with Macy's is an exciting milestone for Good American and a key component of the brand's overall retail expansion strategy," says Emma Grede, Co-Founder and CEO of Good American. Launching in Macy's reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores. Macy's gives us the opportunity continue to scale the business like no one else fueling the next chapter of our growth."

“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” says Nata Dvir, Chief Merchandising Officer for Macy’s. “Emma Grede and her brand empower women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive. Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling product and newness.”

Good American’s collection at Macy’s includes an assortment of denim and ready-to-wear pieces. As a brand known for innovation, Good American combines quality, trend and size inclusivity with sizes ranging from 00 to 5XL. Key styles available now at Macy’s include the Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits. Each piece in the collection is thoughtfully designed to be versatile, crafted to fit every woman while seamlessly blending comfort, style and durability.

Good American is committed to making support and comfort the new standard for women, while incorporating cutting-edge techniques and sustainable practice with high-quality fabrics, a relentless focus on fit and an unwavering dedication to comfort.

About Good American

Good American was founded with a clear vision: to redefine fashion through solutions that empower the modern woman. At Good American, clothing is more than just something to wear — it’s an expression of identity and confidence, designed to make every woman feel her best.

Founded in 2016 by Khloé Kardashian and Emma Grede, Good American is committed to creating fashion that all women can rely on. From day one, they’ve redefined industry standards, setting a new benchmark with fully inclusive sizing in every collection.

From the beginning, this female-founded brand has listened to women’s needs, creating versatile, comfortable, and stylish solutions that celebrate every body shape and size. Offering innovative approaches across both denim and ready-to-wear collections, the Good American design team always prioritizes high-quality fabric, an uncompromising attention to fit, and, most importantly, comfort — ensuring their customers always feel like the best version of themselves.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.