G2 Connects Software Buyers and Sellers with AI-Powered Innovations

New multilingual localization and AI agents improve the software purchasing experience

G2 Connects Software Buyers and Sellers with AI-Powered Innovations

Jenny Gardynski at G2
jgardynski@g2.com or press@g2.com

G2, the world’s largest and most trusted software marketplace, today announced new innovations powered by Artificial Intelligence (AI) that transform the buyer journey and enable sellers to take advantage of new connection points — including multilingual localization, streamlined workflows, and agents. Building on previously introduced AI-based features, G2 continues to leverage AI to support product and service research and improve the G2 experience for both buyers and sellers of software.

According to G2’s 2024 Buyer Behavior Report, based on a survey of nearly 2,000 software buyers worldwide, 56% of respondents said their organization had purchased an AI platform within the last three months (as of March 2024). Of those buyers, 83% said their organization has already seen a positive return on investment (ROI) from that purchase.

“Over the past year, AI has shifted from marketing hype to business imperative, reshaping the way we work and fueling organizations’ growth,” said Godard Abel, co-founder and CEO of G2. “As the world’s largest software marketplace, with over 100 million annual buyers, G2 is uniquely positioned to connect buyers and sellers in this age of AI. By launching new AI categories and introducing AI-powered localization, workflows, and agents, G2 is improving and accelerating the buyer journey while driving meaningful engagements and growth opportunities for sellers worldwide.”

Helping buyers find the best software for their business with locally relevant content

Now available in Spanish, French, German, Portuguese, and English, with plans to expand to additional languages, this new localized experience is a natural extension of G2 to help buyers discover the software solutions that best meet their unique business needs. Both buyers and sellers can easily enable this new experience on G2, ensuring an improved purchasing journey and enhanced seller opportunities. Those researching software can browse G2.com, leave reviews, and online chat with G2 Monty in their preferred language.

For sales and marketing teams, this localization unlocks immediate advantages to:

Boost global pipeline: Access high-intent buyers around the world to drive international sales growth.
Expand global reach: Showcase success stories and reviews tailored to diverse regional audiences.
Win more deals: Leverage customer feedback in their native language to build trust and credibility across global markets.

In addition to its focus on translated content, G2 has prioritized trust and safety for European-based software buyers and vendors visiting G2.com — ensuring compliance with the latest EU and UK regulations while supporting a growing user base across Europe and the globe. This includes maintaining standards that comply with GDPR, the European Union AI Act, and the European Union Digital Services Act.

Enabling your personalized AI Agent across G2.com

Last year, G2 introduced Monty, the world’s first AI-powered B2B software recommendation agent — changing the way software research has historically been done and streamlining the purchasing journey. For buyers unsure where to start their research, the AI Recommending Agent has simplified the process. After entering business problems or requirements, buyers receive instant, tailored recommendations from over 2,000 categories and nearly 200,000 products — customized to their unique needs.

In response to customer demand, G2 released a Specialized AI Agent — Monty for Sales — to elevate a business' sales strategy. Deployed across their G2 Profile, competitors’ profiles, category pages, and even a vendor’s own website, this Specialized AI Agent is powered by seller-uploaded content and functions as a dedicated AI sales representative. In just a few moments, the custom bot delivers tailored, company- and solution-specific information to educate, prequalify, and convert buyers to move them further down the funnel.

For sales and marketing teams, Monty for Sales delivers powerful advantages to:

Save time and focus on what matters: Reduce sales labor by training Monty to handle initial buyer conversations directly from your G2 Profile.
Maximize visibility: Gain additional advertising opportunities on high-traffic pages through Monty’s AI-driven interactions and recommendations.
Tell the right story: Ensure potential buyers receive personalized, accurate information crafted through Monty’s expertly trained content.
Stand out from competitors: Establish a stronger presence by ensuring your branded agent is displayed on competitors’ profiles.

Monty for Sales has already driven hundreds of meaningful conversations that lead to real results. In fact, 30% of users who engage with Monty take next steps, such as submitting a lead form, navigating to a free trial page, or even initiating major deals. Based on insights from G2 customers, personalized AI interactions consistently move buyers further down the funnel — even closing the largest deal in company history for one Freight Management Software customer.

“We were quickly impressed by Monty’s conversation and sales abilities,” the company’s Demand Generation Manager noted. “We love how Monty was able to read all of our content, deeply understand what we do, and sell our software faster than some people could.”

Surfacing more data and insights to guide the buyer-seller journey

Additionally, G2 is leveraging AI to deliver more data and actionable insights to both software buyers and sellers. With tools like sentiment analysis through Pros and Cons, Thought Provokers in the G2 Review Form to guide comprehensive feedback, and an SEO Tool to elevate seller G2 Profile descriptions, G2 is enhancing every aspect of the buyer-seller journey. These innovations ensure informed decision-making, improved engagement, and increased visibility for sellers while creating a seamless, efficient experience for buyers.

To learn more about these new AI-powered offerings, view the on-demand recording of G2’s Innovation session, titled “Connecting Buyers to Sellers with AI,” at its annual virtual conference, Reach.

About G2

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.