Experian Introduces No Ding Decline to Help Consumers Apply for Credit Cards With Confidence

With the Experian Marketplace, shoppers can avoid hurting their credit scores if they aren’t initially approved

Experian Introduces No Ding Decline to Help Consumers Apply for Credit Cards With Confidence

Sandra Bernardo
949 529 7550
Sandra.Bernardo@experian.com

As consumers assess their budgets for the holiday shopping season, they can utilize credit cards even more strategically this year. Experian offers a credit card marketplace with No Ding Decline offers, so consumers can apply for credit cards without hurting their FICO^® Scoreⁱ if they aren’t initially approvedⁱⁱ.

A stress-free way to apply for credit cards

With holiday shopping in full swing, a recent national survey by Experian reveals that:

59% of respondents prefer using credit cards for holiday shopping
25% are reviewing their current credit cards to select the best ones for shopping
15% plan to open a new credit card for holiday shopping, up from 11% in 2023 and 13% in 2022

No Ding Decline allows consumers to explore credit card options without the worry of a hard inquiry affecting their credit scores if their application isn’t initially approved. Additionally, the Experian Marketplace is the only destination that makes it quick and easy for consumers to find multiple No Ding Decline offers from a variety of issuers, all in one place.

“Typically, applying for credit involves a hard inquiry and your credit scores may dip,” said Rod Griffin, senior director of Consumer Education and Advocacy at Experian. “This could make it more difficult for those who are seeking to strengthen their credit profile and would like to leverage a credit card to do so. Now consumers can apply with confidence knowing that if their application is declined they won’t hurt their credit scores.”

According to the survey, consumers are looking to open new credit cards for the following reasons:

Access cash back rewards (41%)
Receive a retail store discount (27%)
Earn travel rewards (26%)

Nearly 70 percent of consumers see a No Ding Decline offer among a variety of credit card issuers in the program. All offers from the Experian Marketplace are tailored based on consumers’ financial profile including those designated as No Ding Decline.

For more information on the Experian Marketplace and to find the right credit card, consumers can visit https://www.experian.com/credit-cards/.

For tips on getting the most out of your credit cards, visit the Ask Experian blog here.

Experian delivers Financial Power to All™, helping consumers achieve their financial goals through establishing and building good credit, providing access to personalized financial products, aiding them in taking control of their bills and debt, protecting them from identity theft and fraud, and saving them time and money at every stage of their financial journey.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

ⁱ Credit score calculated based on FICO Score 8 model. Your lender or insurer may use a different FICO^® Score than FICO^® Score 8, or another type of credit score altogether. Learn more.
ⁱⁱ Applying for cards labeled ‘No Ding Decline’ won’t hurt your credit scores if you aren’t initially approved. Approval of your application will result in a hard inquiry, even if you’re unable to pass final verifications, which may impact your credit scores.