Coors Light® Turns Its Case of the Mondays Into Limited-Edition Packaging for the Big Game

Limited-edition Mondays Light packaging rolling out to retailers across Canada starting this January

Coors Light^® Turns Its Case of the Mondays Into Limited-Edition Packaging for the Big Game

ZENO GROUP CANADA
David Dwyer
david.dwyer@zenogroup.com

MOLSON COORS BEVERAGE COMPANY
Vincent Ventura
vincent.ventura@molsoncoors.com

Mondays suck, but the Monday after the Big Game can be many people's least favourite of the year. In fact, according to a recent survey conducted by Talker Research on behalf of Coors Light*, 60% of

Canadians agree they are likely to have their own Case of the Mondays after the Big Game. With football season coming to an end, it’s easy to get a Case of the Mondays.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250115562251/en/

Mondays Light (Graphic: Business Wire)

Coors Light is turning a Case of the Mondays into a literal case of beer with Mondays Light, limited-edition packaging launching just in time for possibly the worst Monday of the year—the day after the Big Game.

Starting this January, Mondays Light 24-packs will roll out at select/participating retailers nationwide for purchase, featuring a bold, Mondays Light-branded design that’s just as mountain-cold refreshing as the Coors Light inside. Coors Light is also celebrating the Big Game by giving eligible 21+ fans across Canada the chance to win an epic trip for two to the 2026 Big Game event** in California. Canadians can visit coorslight.ca/caseofthemondays for more information and how to enter for a chance to win.

On Monday, Coors Light experienced its own Case of the Mondays when the brand released a series of ads across Canada that spelled “refreshment” as “refershment,” giving a playful nod to the kind of mishaps Mondays are notorious for.

“We all know that many Canadians don’t generally love Mondays, but the Monday after the Big Game can feel like a particularly slow start to the week,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company. “So, we’re giving new meaning to the phrase ‘Case of the Mondays’ with our limited-edition case of Coors Light. Mondays Light is our way of having a bit of fun with Canadian fans leading up to the Big Game where they can catch our exciting new spot.”

Coors Light is returning to the Big Game for the second year in a row with a new 30-second Canadian spot for both English and French-Canadian audiences. The commercial, developed by Mischief, will air on the CTV, TSN and RDS broadcasts of the Big Game on February 9, 2025. Additional campaign details will be revealed in the weeks leading up to the Big Game.

Coors Light isn’t the only one experiencing a Case of the Mondays this football season. According to the survey conducted by Talker Research*, over a quarter of Canadians (28%) say that they have taken the Monday after the Big Game off. Mondays in general are Canadians’ least favourite day of the week with 87% agreeing that ‘Mondays are the worst’, with over a third (36%) saying that getting sucked back into routine was their biggest reason for disliking the day. Nearly half of Canadians (41%) stated that not having to work would make their Monday more tolerable, while sleeping in would prove to be a boost for nearly 3 in 10 (29%).

Fans can follow @CoorsLightCanada on Instagram for more surprises leading up to the Big Game.

*Conducted by Talker Research on behalf of Coors Light. Survey methodology: Talker Research surveyed 3,000 respondents 21 and older who will watch the 2025 Big Game (1,500 Americans + 750 English-speaking Canadians + 750 French-speaking Canadians); the survey was commissioned by Coors Light and administered and conducted online by Talker Research between Dec. 16 and Dec. 31, 2024.

**Must be 21 years of age. No purchase necessary. Skill testing question required. For full contest details, Canadians can visit coorslight.ca/caseofthemondays.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands, Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and Ožujsko, to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.