Coors Light ® Features Sloth-like "Case of the Mondays" in Canadian Big Game Ad

Yes, sloths. Sloths in offices. Sloths in grocery stores. Sloths everywhere.

Coors Light ^® Features Sloth-like "Case of the Mondays" in Canadian Big Game Ad

MEDIA CONTACTS
ZENO GROUP CANADA
David Dwyer
david.dwyer@zenogroup.com

MOLSON COORS BEVERAGE COMPANY
Vincent Ventura
vincent.ventura@molsoncoors.com

In the weeks leading up to the Big Game, Coors Light has gone all in on having a “Case of the Mondays,” whether it’s botched billboards, limited-edition Mondays Light

packaging, or even an original song by Canadian DJ duo Case of the Mondays.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250203058100/en/

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COORS LIGHT ® FEATURES SLOTH-LIKE “CASE OF THE MONDAYS” IN CANADIAN BIG GAME AD (Photo: Business Wire)

Now, Coors Light, which is brewed in Canada, is revealing its 2025 Big Game ad, where the brand shows just how slow a “Case of the Mondays” really can be. In the spot, football fans experience the dreaded Monday after football season is over. But in this “Case of the Mondays,” it just so happens each one of these fans is a sloth.

Everything goes wrong in the spot. A sloth sluggishly scans groceries. They crawl through their inboxes. They even p

articipate in an epic, slow-speed chase. The sloth-heavy action leads to the reveal of Mondays Light, limited-edition packs of Coors Light available just in time for possibly the worst Monday of the year—the day after the Big Game.

Watch the 30-second Canadian Big Game spot in English here and in French here.

“The Monday after the Big Game, it’s easy to feel like a sloth—they perfectly capture that ‘Case of the Mondays’ feeling,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company. “For weeks, we’ve been bringing this idea of ‘Case of the Mondays’ to life for fans across the country, all leading up to the big reveal. We’re thrilled to debut our new English and French spots, ensuring all Canadian fans get the same Big Game ad experience this year.”

Created by Mischief @No Fixed Address, the Canadian sloth-filled spot will air on the CTV, TSN and RDS broadcasts of the Big Game on February 9, 2025, in both English and French.

“Marketers always think they have to step up for the Big Game because it’s the Big Game…but every piece of marketing should have the same care and creative input,” said Kevin Mulroy, Partner & ECD at Mischief. “Coors Light and Mischief treated this no differently than anything we would do. It meant we could think outside of the game, and create something that gets people talking weeks before, and after, when they're enjoying their Case of the Mondays."

As part of the brand’s Big Game campaign, Coors Light had its own “Case of the Mondays” last month when it released a series of ads across Canada that mistakenly spelled “refreshment” as “refershment.” The brand then turned its “Case of the Mondays” mishap into a literal case of beer with Mondays Light, limited-edition packaging for Coors Light 24-packs, which is available at participating retailers across Canada now.

Coors Light is also celebrating the Big Game by giving eligible 21+ fans across Canada the chance to win an epic trip for two to the 2026 Big Game event* in California. Canadians can visit coorslight.ca/caseofthemondays for more information and how to enter for a chance to win.

Fans can follow @CoorsLightCanada on Instagram for more surprises leading up to the Big Game.

*Must be 21 years of age. No purchase necessary. Skill testing question required. For full contest details, Canadians can visit coorslight.ca/caseofthemondays.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.