Brand Building and Lead Gen to Hit Fever Pitch as 2025 Trade Shows Expected to Blow Through Pre-Covid Records

Calysto Offers Strategic Planning to Navigate Trade Show and Event Opportunities

Brand Building and Lead Gen to Hit Fever Pitch as 2025 Trade Shows Expected to Blow Through Pre-Covid Records

Laura Borgstede, Calysto Communications
+1-404-266-2060 x.11 or +1-404-386-0937
laura.borgstede@calysto.com

Calysto Communications, a global marketing communications agency specializing in raising awareness for companies in the AI, IoT, mobile, wireless, and telecom industries, today announced an offer to provide complimentary strategic planning and evaluations for companies preparing for the first quarter's many trade shows and events that include IT Expo, Mobile World Congress, Satellite 2025, ConnectX and more.

By the end of March 2020, the COVID-19 pandemic brought the world—and particularly the business world—to an abrupt standstill. For marketing and corporate communications professionals, trade shows and conferences - a key pillar of marketing strategy – were put on indefinite hold. Industries across the board faced uncertainty, with many wondering if these vital events would ever recover.

“Many people predicted trade shows and conferences were finished,” said Laura Borgstede, CEO (Chief Energizing Officer) of Calysto Communications. “Fast-forward five years. This couldn’t be further from today’s truth. In 2024 many conference and trade shows began to sell out again and in 2025 most shows are expanding and expecting record breaking attendance. Strategically leveraging trade shows and conferences will be more important than ever for marketing and communications professionals and Calysto is here to help companies take full advantage of the branding, awareness and lead generation opportunities.”

As 2025 begins, it’s evident that any lingering doubts about the future of trade shows and conferences have been firmly dispelled. For businesses operating within the interconnected realms of AI, IoT, mobile, wireless and telecom, these events are more critical than ever—perhaps even surpassing their importance in the pre-COVID era. Conferences like the Autonomous Summit, 6G Expo, IoT Tech Expo, MWC Barcelona, Satellite 2025, ConnectX and the Generative AI Summit are just a few of the upcoming events that will be critical for ICT companies.

Calysto Communications is uniquely equipped to help companies leverage their trade shows and events. With 26 years of experience, Calysto has been at the forefront of trade show, conference, public relations, and analyst relations strategies, even producing a weekly Newsletter on events. This Newsletter is the only one of its kind in covering the marketing success of events. Calysto’s expertise enables companies to navigate the challenges of an increasingly demanding event landscape while achieving their strategic marketing objectives.

If your business is feeling overwhelmed by the sheer volume and importance of upcoming conferences, trust Calysto Communications to deliver tailored, results-driven support to help you thrive.

About Calysto Communications™

Calysto Communications™ is a global marketing communications and public relations agency that specializes in raising awareness and driving value for companies in the AI, IoT, mobile, wireless and telecom markets. With a 26-year history of building buzz, brands and business results, Calysto’s team of industry insiders specializes in reaching the right communications industry influencers with the most compelling content about your company. Through strategic counsel, market positioning, content marketing, public relations and social media strategies, Calysto creates flexible, customized PR and marketing campaigns for clients specifically designed to drive leads and maximize ROI. Learn more about Calysto at www.calysto.com.