AiAdvertising Reports First Quarter 2024 Financial Results

Campaign Performance Platform License Revenue up 32% in Q1 2024 on Customer Adoption of AI-Powered AdTech Software and Optimization Services

AiAdvertising Reports First Quarter 2024 Financial Results

Investor Contact:
Larry Holub/Chris Tyson
312-261-6412
AIAD@mzgroup.us
www.mzgroup.us

AiAdvertising, Inc. (OTC: AIAD), an industry leader in AI-powered digital advertising solutions, has reported its financial and operational results for the first quarter ended March 31, 2024.

Key First Quarter and Subsequent 2024 Highlights and Business Update

Revenue for Q1 2024 was $2.0 million, compared to $2.2 million in Q1 2023.
Gross profit margin of 11.1% in Q1 2024, compared to 23.9% in the same year ago period.
Platform License revenues for Q1 2024 increased 32.0% to $147,849 due to a business model shift.
Creative Services revenues for Q1 2024 increased by 75.6% to $0.5 million due to customer wins in the second half of 2023.
Digital Marketing revenues for Q1 2024 decreased by 21.2% to $1.4 million.
Net Loss for Q1 2024 was ($1.9) million.
Net Cash used in operating activities for the three months ended March 31, 2024, was $1.4 million, compared to cash used of $0.6 million the year ago period as the company paid down outstanding payables.
Completed the second tranche of its securities purchase agreement with Hexagon Partners, Ltd., a Texas-based investment company, for a strategic investment of $2.5 million.
Customer retention rate was a strong 94% year-over-year as of March 31, 2024.
First half 2024 revenue expected to be in the $4.1 to $4.3 million range and FY 2024 revenue expected to be in the $9 to $10 million range on continued strong momentum driven by high customer retention, increased digital marketing budgets, and new customer wins.

Management Commentary

"The first quarter of 2024 was highlighted by strong revenue and growth momentum in our Campaign Performance Platform segment as its targeting capabilities and benefits continued to garner interest among clients,” said Jerry Hug, Chairman and CEO of AiAdvertising. “Our branding and creative design services, which we believe sets apart our clients from their competitors and establishes them in their specific markets, also drove results for the quarter with a 76% improvement in revenue year over year.

“The Campaign Performance Platform applies AI and ML technologies to marketing and advertising solutions, a key benefit as cookie-based tracking becomes more in doubt. Our AI-powered AdTech software and optimization services allow advertisers to eliminate guesswork, predict creative, and prove performance. We expect continued adoption as we continue to scale our platform and the industry shifts toward solutions leveraging AI.

“Looking ahead, we are focused on further development and scale of our AI-powered targeting solutions to generate more engaging, higher-impact campaigns that drive superior results for new and current clients. We are investing in sales efforts and executing on our revenue backlog, and believe our strategy will enable us to reach cashflow breakeven in the near term. We continue to expect first half 2024 revenue to be in the $4.1 to $4.3 million range and FY 2024 revenue is expected to be in the $9 to $10 million range, driven by high customer retention, increased digital marketing budgets, and new customer wins. We expect to provide second quarter 2024 financial results, along with updates on new business initiatives and new business traction soon,” concluded Hug.

Q1 2024 Financial Results

Revenue for the quarter ended March 31, 2024, and 2023 was $2.0 million and $2.2 million, respectively, a decrease of 7%. The decrease was primarily due to a decrease in client activity in Digital Marketing and Web Development, which was partially offset by increases in Creative Services and Platform revenues. The Platform License segment revenues for the quarter ended March 31, 2024, increased 32% to $147,849 from the prior year due to management’s focus on a hybrid model of lower platform fees to drive higher customer budget spend. Digital Marketing revenues for the quarter ended March 31, 2024, decreased 21% to $1.4 million as a result of this strategic shift. The Creative Design segment revenues for the quarter ended March 31, 2024, increased 76% to $0.5 million from the prior year due to customer wins in the second half of 2023.

Gross profit in the first quarter of 2024 was $0.2 million, or 11.1% of revenues, compared to a gross profit of $0.5 million, or 23.9% of revenues, in the comparable year ago quarter. Gross profit and gross margin percentage were lower due to lower recognized revenue in 1Q versus a year ago.

Total operating expenses for the quarter ended March 31, 2024, were $2.1 million, compared to $1.4 million in the prior year.

Operating activities for continuing operations used $1.4 million in net cash for the three months ended March 31, 2024, compared to $0.6 million for the three months ended March 31, 2023. The increase in cash flow used in operating activities was primarily due to increased net loss for the period, decrease in accounts payable to vendors from paying invoices faster, and a reduction in customer deposits from activating media budgets faster.

Net loss for the quarter ended March 31, 2024, was ($1.9) million, as compared to a net loss of ($0.9) million in 2023.

Cash and cash equivalents totaled $1.2 million at March 31, 2024, as compared to $0.1 million at December 31, 2023.

About AiAdvertising

AiAdvertising is an AI-powered solutions leader employing the industry’s most scientifically advanced, patent-pending AI targeting process. Transforming marketing and customer experiences, allowing marketers to personify client data and scientifically target their ideal customers with hyper-personalized campaigns. By harnessing artificial intelligence (AI) and machine learning (ML), we empower brands to easily target, predict, create, scale, measure campaign performance and reduce waste. Our clients gain the intelligence they need to prove advertising’s impact on the bottom line. This means more engaging, higher-impact campaigns that drive conversions and results.

For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

Forward-Looking Statements

This press release may contain "forward-looking statements." Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the "Risk Factors" section of our annual report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us in this release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments, or otherwise, except as may be required under applicable law.

AIADVERTISING, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS

	March 31, 2024			December 31, 2023
	(Unaudited)

ASSETS
Current assets:
Cash	$	1,187,895		$	110,899
Accounts receivable, net		647,940			517,344
Prepaid and other current Assets		15,577			58,982
Total current assets		1,851,412			687,225

Property and equipment, net		65,643			72,948
Right-of-Use assets		134,269			147,480

Other assets:
Lease deposit		10,369			8,939
Goodwill and other intangible assets, net		-			20,202
Total other assets		10,369			29,141

Total assets		2,061,693			936,794

LIABILITIES AND SHAREHOLDERS' DEFICIT
Current liabilities:
Accounts payable		1,088,156			1,567,751
Accrued expenses		38,798			46,430
Operating lease liability		34,922			33,572
Deferred revenue and customer deposit		739,696			533,386
Total current liabilities		1,901,572			2,181,139

Operating lease obligation, net of current portion		104,679			113,907

Total liabilities		2,006,251			2,295,046

Shareholders' deficit:
Preferred stock, $0.001 par value; 5,000,000 Authorized shares:
Series A Preferred stock; 10,000 authorized; zero shares issued and outstanding		-			-
Series B Preferred stock; 25,000 authorized; 18,025 shares issued and outstanding		18			18
Series C Preferred stock; 25,000 authorized; 14,425 shares issued and outstanding		14			14
Series D Preferred stock; 90,000 authorized; 86,021 shares issued and outstanding		86			86
Series E Preferred stock; 10,000 authorized; 10,000 shares issued and outstanding		10			10
Series F Preferred stock; 800,000 authorized; zero shares issued and outstanding		-			-
Series G Preferred stock; 2,600 authorized; 2,597 shares issued and outstanding		3			3
Series H Preferred stock; 1,000 authorized; zero shares issued and outstanding		-			-
Series I Preferred stock; 3,000,000 authorized; 2,272,727 shares issued and outstanding		2,273			2,273
Series J Preferred stock; 700 authorized; zero shares issued and outstanding		-			-
Series K Preferred stock; 1,000 authorized; 1,000 and zero shares issued and outstanding		1			-
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,334,408,773 and 1,334,408,773 shares issued and outstanding, respectively		1,334,415			1,334,415
Additional paid in capital		57,640,463			56,865,961
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80		2,500,000			-
Common stock payable, consisting of 5,000,000 shares valued at $0.1128		564,000			564,000

Accumulated deficit		(61,985,841	)		(60,125,032	)

TOTAL SHAREHOLDERS' EQUITY (DEFICIT)		55,442			(1,358,252	)

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT)	$	2,061,693		$	936,794

AIADVERTISING, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

	Three Months Ended March 31,
	2024			2023
	(Unaudited)

Revenue	$	2,019,323		$	2,174,752

Cost of Revenue		1,795,273			1,655,449
Gross Profit		224,050			519,303

Sales, general, and administrative expenses		2,064,657			1,402,596
Impairment of intangible assets		20,202			-
Total operating expenses		2,084,859			1,402,596

Loss from operations		(1,860,809	)		(883,293	)

Other income (expense)
Other expense		-			(5	)
Total other income (expense)		-			(5	)

Loss from operations before income taxes		(1,860,809	)		(883,288	)

Provision for income taxes		-			-

Net Loss		(1,860,809	)		(883,288	)

Dividends on preferred stock		-			-

Net loss attributable to common shareholders	$	(1,860,809	)	$	(883,288	)

Net loss per share:
Basic	$	(0.00	)	$	(0.00	)
Diluted	$	(0.00	)	$	(0.00	)

Weighted-average common shares outstanding:
Basic		1,339,408,773			1,231,401,433
Diluted		1,339,408,773			1,231,401,433

AIADVERTISING, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

	For the			For the
	Three Months Ended			Three Months Ended
	March 31,			March 31,
	2024			2023
CASH FLOWS FROM OPERATING ACTIVITIES
Net Loss	$	(1,860,809	)	$	(883,288	)
Adjustment to reconcile net (loss) income to net cash used in operating activities:
Loss on impairment of intangible asset		20,202			-
Depreciation and amortization		7,305			8,050
Stock based compensation		774,503			462,163
Changes in assets and liabilities:
Accounts receivable		(130,596	)		(784,769	)
Amortization of ROU asset		13,211			-
Prepaid expenses and other assets		41,975			11,076
Accounts payable		(479,595	)		(34,714	)
Accrued expenses		(7,632	)		117,315
Customer deposit		-			493,086
Operating lease liability		(7,878	)		-
Deferred revenue		206,310			-
Net cash (used in) provided by operating activities		(1,423,004	)		(611,081	)

INVESTING ACTIVITIES
Net cash provided by (used in) financing activities		-			-

FINANCING ACTIVITIES
Proceeds from sale of common stock, net		-			556,006
Cash received for Preferred stock payable		2,500,000			-
Net cash provided by (used in) financing activities		2,500,000			556,006

Net increase in cash and cash equivalents		1,076,996			(55,075	)

Cash and cash equivalents at beginning of period		110,899			55,831

Cash and cash equivalents at end of period	$	1,187,895		$	756

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Interest paid	$	-		$	-
Income taxes paid	$	-		$	-