360insights Wins Prestigious Par Excellence Award at 2025 SITE Crystal Awards, Recognized for Excellence in Corporate Social Responsibility

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Liz Whelan
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360insights, the leading provider of channel incentives management software, is proud to announce its unprecedented success at the prestigious Society for Incentive Travel Excellence (SITE) Global Awards. The company has been honored with multiple distinguished awards, including the coveted "Par Excellence" Award, cementing its position as a leader in creating meaningful, sustainable, and impactful incentive experiences worldwide.

360insights took home the following accolades:

• Par Excellence Award (co-winner with Banff & Lake Louise Tourism)
• Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Travel Program

"These recognitions from SITE validate our commitment to creating incentive programs that not only reward excellence but also positively impact the communities and environments where we operate," said Jason Atkins, founder & CEO of 360insights. "We believe that exceptional incentive experiences can and should align with responsible business practices."

The company's award-winning programs demonstrated exceptional business results while delivering meaningful experiences that align with both client and community values.

Top ‘Par Excellence Award’ Honors Collaborative CSR Efforts

In what was described as "the most unexpected moment of the 2025 Crystal Awards," 360insights and Banff & Lake Louise Tourism were named co-winners of the prestigious "Par Excellence" Award—the top honor presented each year. Both organizations were recognized for their joint efforts and contributions to CSR programming included as part of a Banff-based incentive program. The collaboration began when 360insights first learned about the DMO's CSR activities through a past SITE Incentive Summit Americas event.

The "Most Impactful Effort Toward Corporate Social Responsibility" award recognized 360insights' "Great Escape" program for Independent Electric in Banff, Alberta. This innovative program drove remarkable business results while highlighting the program's effectiveness among participating customers. The Banff initiative showcased 360insights' commitment to corporate social responsibility through a partnership with the Palliative Care Society of the Bow Valley. The program created meaningful community engagement, especially when a company representative shared a personal story and PCSBV representatives spoke during the final evening, creating authentic connections with participants.

"These programs exemplify what modern incentive travel should accomplish," noted Jason Hartley, Senior Director, Channel Marketing & Enablement for 360insights. "Today's top performers seek experiences that deliver business results while also being personally rewarding, culturally immersive, and socially responsible. Our award-winning programs demonstrate that performance excellence and positive impact can go hand in hand."

360insights is a global leader in channel incentive management, powering programs for leading organizations across the globe. The company processes billions of dollars in incentives annually, orchestrating channel ecosystems on its SaaS platform. 360insights stands alone in its ability to seamlessly integrate SPIFF programs, consumer rebates, volume incentives, and training rewards while reducing program administration costs.

About 360insights
360insights is the leading channel engagement and business optimization company that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management, channel marketing services, and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than services organizations globally, across multiple industries, helping them boost their indirect business. With the launch of 360insights | Elevate, the company continues to expand its channel marketing services through enhanced capabilities, offering a full spectrum of expert services that drive results and elevate business performance. Learn more at 360insights.com

For more detailed inquiries about 360insights | Elevate and its services, please talk to us here.

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